Video Game Publishing.: Inside the Business of Games: The Definitive Guide to Publishing, Digital Distribution, Marketing, and Monetization. (Games Industry Series)

Price: $14.99
(as of Dec 11, 2025 22:19:02 UTC – Details)


Are you ready to navigate the complex world of game publishing with confidence?
Drawing on three decades of industry experience across global publishers including Sega, Atari, and Bandai Namco, veteran executive Scott Millard delivers an unfiltered, practical guide to the business realities of bringing games to market. This isn’t theoretical academia—it’s hard-won wisdom from the frontlines of an industry that reinvents itself every five years.
Inside these pages, you’ll discover:How the publisher-developer relationship has transformed from gatekeeping to service provisionWhy risk redistribution has revolutionized what games reach the marketHow digital distribution upended traditional power structures and business modelsThe unique advantages gaming’s streamlined rights management provides over other entertainment sectorsPractical frameworks for funding, marketing, monetization, and global distribution strategiesIdentifying promising games and evaluating their market potentialSecuring funding through traditional publishers, VCs, or alternative modelsNavigating the production process from a publisher’s perspectiveBuilding compelling brands in an overcrowded digital marketplaceImplementing effective platform strategies across PC, console, and mobileExpanding into international markets from China to Latin AmericaExecuting successful launches that maximize visibility and salesMillard strips away the mythology surrounding publishing to reveal how deals actually get made, what contractual terms really mean, and where the industry is truly headed. Whether you’re founding a publishing operation, running a development studio, or investing in the games sector, this book provides the roadmap you need to make informed decisions.
From navigating platform relationships to structuring effective marketing campaigns, from release planning to post-launch monetization, this comprehensive guide addresses the full spectrum of challenges facing modern game publishers and their partners.
The path from creative vision to commercial success remains treacherous, but with this book in hand, you need not walk it blindly. Consider this your essential guide through territory Millard has spent a lifetime exploring.
ASIN ‏ : ‎ B0F5W2PB5W
Publisher ‏ : ‎ Independently published
Publication date ‏ : ‎ May 15, 2025
Language ‏ : ‎ English
Print length ‏ : ‎ 348 pages
ISBN-13 ‏ : ‎ 979-8319278517
Item Weight ‏ : ‎ 1.31 pounds
Dimensions ‏ : ‎ 6 x 0.79 x 9 inches
Book 1 of 2 ‏ : ‎ Games Industry Series
Best Sellers Rank: #1,000,233 in Books (See Top 100 in Books) #19,104 in Computers & Technology (Books) #51,232 in Business & Money (Books) #58,589 in Reference (Books)
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